NOTICE:

  • Due to COVID-19, Mason SBDC has converted the in-person workshops to zoom live webinars.

Our variety of FREE workshops will help you take your business where you want it to be. 

In business, there is always room for improvement. We can provide you with a strong foundation that will turn your idea into a successful small business.

We are happy to serve small businesses in  Prince William, Fairfax, Arlington Counties, and Richmond area.

UPCOMING LIVE WEBINARS

Marketing 101

Presented by Bernard Ferret, Mason SBDC Senior Business Counselor & Serial Entrepreneur

Refresh your knowledge to effectively market your goods and/or services! Learn the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Upcoming Schedule for Live Webinars (Zoom)

Workshops
Workshops

Legal and Administrative Steps to Start a Business 

Presented by Bernard Ferret, Mason SBDC Senior Business Counselor & Serial Entrepreneur

Prepare your business for opening day! Learn about the following essential steps to start your business:

  • Legal Forms
  • Tax Registration and Filing
  • Naming your Company
  • Finance and Accounting
  • Employees vs Contractors
  • Foundation for your Business Plan

Upcoming Schedule for Live Webinars (Zoom)

Preparing Your Ptich

Presented by George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

This live webinar will go over:

  • Understand the overall usefulness of the business briefing or pitch deck
  • Become more self-aware that you are ALWAYS selling your company, your brand, yourself
  • Receive a framework that is a best practice storyboarding outline to guide your pitch
  • Know the connection between Lean Principles and the strength of your value proposition
  • Look at the “anatomy” of an actual example best practice business briefing
  • Understand the subtle differences between a pitch to a banker vs. an investor
  • Answer Frequently Asked Questions about Business Briefings

Upcoming Schedule for Live Webinars (Zoom)

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Workshops

Financing your Small Business

Presented by Timm Johnson, Mason SBDC Director & Senior Business Counselor

During this live webinar session, we will go over:

  • Financing Basics – Types of Financing
  • Funding Sources & Financing Programs
  • Common Misconception of Small Business Financing
  • Bank Financing Basics
  • Preparing for Financing
  • Strategies for your Bank Presentation

Upcoming Schedule for Live Webinars (Zoom)

Local SEO & Social Media Marketing 

Presented by Timm Johnson, Mason SBDC Director & Senior Business Counselor & Hussain Shah, Mason SBDC SME – Digital Marketing

During this session, we will go over:

  • Look at the best practices to attract local customers by optimizing your website and social media channels. 
  • Explore the concept of Social Selling – the use of social media channels/networks to search, target, understand and engage prospects and leads. 

Upcoming Schedule for Live Webinars (Zoom)

Workshops

FUTURE WORKSHOPS

Government Contracting 101

Presented by TJ Master, Mason SBDC Senior Business Counselor & Serial Entrepreneur

During this live webinar session, we will go over:

  • The Government Customer
  • Readiness to be a Government Contractor
  • Marketing to the Customer
  • Government Jargon
  • Steps to get started
  • Small Business Set-Asides
  • Targeting the Government Customer
  • What the buyer wants to know
  • What should go into a Capability Statement  
Workshops
Workshops
Workshops
Workshops
Workshops
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